I design based on what is inspiring me and what I think is missing from our celebration-filled lives. I typically start by building a Pinterest board (check them out here), then I move on to sketches. From there, it's time to get these hands-a-moving! I make, test, start over, make, and test again until I are absolutely certain that I have created something that you will love and go GA GA over.
But let's be honest...there are days when I'm just staring at my iPad...wondering how many times can I delete a design before it's a problem! That's when I do some self-care (usually in the form of some tea in a snazzy cup, bake a sinful dessert, or read another historical fiction novel), take a deep breath, pick up my pen, and do what I love: creating for you.